BMW Dealerships

Unify the online customer experience of BMW dealership nationwide, creating a rich and engaging BMW brand experience. Drive online service bookings.

What I did

Instigated and led all aspects of the research, requirements, creative concept, design and delivery process. Led a rapid-prototyping team which consisted of UX, UI, Copy & Dev to realise and test creative ideas.

Commercial outcome

100% nationwide adoption of the new dealership site (this was optional). Connected customers with their dealers, services and events in a BMW branded, engaging and innovative way which resulted in a 47% increase in online service bookings.