Allbeauty global e-commerce platform.

Create a next generation e-commerce platform, improve usability, create deeper customer engagement, and increase average order value.

What I did

Instigated and led all aspects of the research, requirements, creative concept, design and delivery process. Led a prototyping team which consisted of UX, UI & Dev to realise and test UX & creative ideas.

Commercial outcome

Instant conversion rate increase from 5.2% to 6.9% on launch - equating to an additional £1.46 million revenue per annum. Conversion rate continues to grow month on month.